Permanent Makeup from Sheila Bella

Ann About Town was provided with permanent makeup services from Sheila Bella; please note that all opinions are my own.

Shelia Bella Permanent MakeupHave you ever considered getting permanent makeup? I did for years; but I was afraid of the pain, and wasn’t sure where to go or how to research it. So let me tell you about my experience with permanent makeup–I had my eyebrows “done” recently; and am so happy with the results!

In the Beginning

1970s makeup lookWhen I was growing up, wearing makeup was a big thing for girls. We all wanted to look older (imagine that!), and thought makeup would help.
I grew up in the days of bright blue eye shadow and super-thin, high-arched eyebrows. So, unfortunately for me, I plucked and plucked until I had that thin, thin line.

Here’s the thing–no one told me they weren’t going to grow back very well. In fact, when I finally let them fill in–they didn’t.

My eyebrows were full of holes and splotches (as you can see in the before video below). I also found out that aging, hormone imbalances, allergies and over-plucking all can lead to eyebrow thinning and loss.

Permanent Makeup to the Rescue!

So I started thinking about permanent makeup as an option to fill in my eyebrows; lots to think about there because, well it’s permanent (or nearly so)! It also sounds kinda painful, doesn’t it?

Then I wasn’t sure where to go or who to talk to about getting it done AND having my brows look natural.

Shelia Bella Makes it Easy!

I made an appointment at their North Hollywood office (they also have a new spot in Beverly Hills), and was emailed a set of instructions to follow prior to “the big day.”

Give him a squeeze to ease the pain from permanent makeup applicationNo caffeine, no alcohol, no plucking. The morning came and I have to admit I was more than a little nervous; but everyone was so friendly and reassuring. They applied the numbing cream and then introduced my to my new little friend.

My eyebrow stylist measured and marked my face, all while asking what kind of brows I was looking for. That was a question I hadn’t really considered!

She showed me some pictures and we talked about it,all while she colored in “brows” with a marker–so we could see what looked good, and if I’d be happy with the shape.

Next came the color choice–again, something I had never even considered. So the stylist mixed up a color and applied it; wiped it off and mixed a little more, then asked me what I thought.

It was at this point I remembered to mention that although my hair was red, I would be changing it to a honey blonde in the next couple of months…more mixing and then we both agreed she had found a good color.

Finally, we were ready to transform me from “brow-less” to beautiful (in a manner of speaking).

While the procedure was painful (imagine small needles poking and scraping across your eyebrows–OUCH!), squeezing the little yellow ball does help; so does closing your eyes and imagining not having the aggravation of applying and re-applying brow makeup every day!

After allowing the ink to set for a bit, they videoed my big reveal. What do you think?

Post Procedure Care

Once they were all finished, I was given a set of instructions–no picking, no plucking, keep them dry for a couple days and protect them from the sun; and was also provided with a small container of grape seed oil–to moisturize and help with the healing process.

After the scabs had healed, I went back for a scheduled touch-up–to fix in any spots that might have been missed or needed filling in. Everyone heals a little differently, so sometimes the ink might spread differently than planned.

Sheila Bella also recommends an annual color boost to help my brows keep their shape and freshen up the color. No problem! I’m so happy with my results that I’ll do what they suggest.

More about Sheila Bella Permanent Makeup

You can find more info about Sheila Bella on their website here, on Facebook, Instagram, or by contacting them directly. They offer permanent makeup for the brows, eyeliner and lips. So if you’re in the market, I highly recommend them!


  1. Very cool! Looks terrific. I have a friend who has her eye liner done and redone. I am too chicken.

    • I thought I’d be too afraid too; but it really wasn’t bad at all. I don’t know if I could do the eyeliner though–so close to my eyes. But I’m extremely happy with the results for my eyebrows!

  2. I have a couple of friends who have done this with their eyeliner and they are thrilled with it. I have other friends who are considering doing micro blading for their eyebrows? All of it seems crazy to me but I’m the one who will never even attempt contact lenses 🙂 🙂

    • It’s not as bad as it sounds. I had the micro blading done and survived (I wasn’t sure I would because I’m a chicken), but it was pretty easy–and I’m so happy with the results!

  3. I’ve often wondered about this because I have no eyebrows to speak of on the outer half of each brow (I know this can be a symptom of thyroid disease, but that’s not the issue for me). I appreciate you sharing your experience–and it’s good to know they “sketch” what it’ll look like before doing the permanent version (I’ve wondered about that, too!).

    • They made it wonderfully easy! I just wish I had done this sooner! I’m sure you can imagine how good it feels to not have to worry about re-applying brows after sweating/swimming/even just rubbing my face!

  4. My brows are not identical at all, I always wonder about this stuff.

    • Mine either; one is higher & shorter. They evened them out mostly, but we decided to keep one a little higher just because no one’s face is perfect & it gives me a little “character.

Speak Your Mind


This site uses Akismet to reduce spam. Learn how your comment data is processed.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.